{"version":"https://jsonfeed.org/version/1","title":"Irene And Company","home_page_url":"https://irenemakeupartist.com","description":"Irene And Company","author":{"name":"Irene And Company"},"items":[{"id":"https://irenemakeupartist.com/welcome%2F-blog/f/why-production-success-starts-long-before-call-time","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/4feb1f79-dfc9-48da-a40f-cc4df415fca6/Irene%20working%20BTS%20for%20Matthew%20Freese_Steaming.jpg\"/><p>When people see a commercial, they see the finished product. What they don’t see are the weeks of preparation, travel logistics, organization, and attention to detail required before a single frame is captured.</p>","url":"https://irenemakeupartist.com/welcome%2F-blog/f/why-production-success-starts-long-before-call-time","title":"Why Production Success Starts Long Before Call Time.","summary":"When people see a commercial, they see the finished product. What they don’t see are the weeks of preparation, travel logistics, organization, and attention to detail required before a single frame is captured.","date_modified":"2026-05-30T22:27:57Z"},{"id":"https://irenemakeupartist.com/welcome%2F-blog/f/back-to-black-1","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/4feb1f79-dfc9-48da-a40f-cc4df415fca6/Irene%20Rozell%20Back%20to%20Black.JPG\"/><p>Why “Professional Black” Is the Industry Standard in Entertainment & Production</p>","url":"https://irenemakeupartist.com/welcome%2F-blog/f/back-to-black-1","title":"Back To Black","summary":"Why “Professional Black” Is the Industry Standard in Entertainment & Production","date_modified":"2026-01-18T00:00:00Z"}]}